SecondPage FAQs

BILLING

How does BILLING work?


All billing is done on a pre-payment monthly basis. Payment can be accepted via ACH (1% fee) or a Credit Card (2.9% fee + $0.25). The pre-payment covers the cost of media, the transaction fees and the SecondPage managed service fees.




What if the budget is not fully spent?


Any 'media budget' that is NOT spend, will be carried over into the next month. If you wish to NOT spend that money, this can be refunded upon request.





AD GUIDELINES

What kinds of ads does ROKU Ad Manager support?


Display: Advertisers who have a channel published on Roku can run display ads on the Roku homescreen and screensaver to promote their channel and increase viewership

Video: Advertisers can run 15 or 30 second video ads. These video ads run during pods or breaks in content, similar to a traditional TV commercials




What are the creative guidelines?


Full creative guidelines are listed HERE.




What are the ad policies?


Full policies can be read HERE.




What are the campaign minimums?


Each campaign has a $500 minimum per campaign line item. The monthly overall minimum with SecondPage is $1000/month.




Where do I find my Channel ID?


Here are directions on how you can get your channel ID: 1. Log into the Developer Dashboard. 2. Under “Manage My Channels”, go to “Preview and Update” next to the channel you want to view. The URL that appears at the top of the page includes the channel ID. 3. Here's an example of where the channel ID is highlighted in yellow: https://developer.roku.com/developerchannels/channels/edit/package/224880





AUDIENCE TARGETING

Can I target specifc audiences?


Yes, for CPM based campaigns ROKU offers behavioral targeting options based on content viewership.




What levels of geo-targeting can I do?


Yes, you can target users by country, state, DMA, city, and ZIP code.




How Data Works? (CPM ONLY)


What makes Roku data so powerful? It starts with the streamer. When users set up their devices, they provide their name, email, address, date of birth, and credit card information. This is all tied to a streamer’s profile on Roku. In addition to registration data and device IDs, Roku captures viewership signals to understand which streaming channels users are watching on Roku , what they’re searching and what shows they’re watching on linear TV. This includes viewership captured via Automatic Content Recognition* in which the user opts in to share data.





AD TYPES

What Display Ad Types does ROKU suppprt?


Research from Nielsen shows that it takes streamers an average of seven minutes to decide what to watch. To help streamers shorten their decision-making process, entertainment marketers must influence users before and after those “7 minutes” to ensure streamers choose your content first. To do that, you should think about how to create ad experiences across every key streaming moment. Moments to Connect and Convert
Search & Discover Moment | Streamer is looking for their next piece of content
Native Home Screen Ad (CPI & CPM) Great for: Featuring your content front and center on the TV streaming “channel guide” -- Native Screensaver Ad (CPI & CPM) Great for: Surprising streamers with your content when the screen goes idle Portrait Version Landscape Version




What Video Ad Types does ROKU support?


Sit Back & Stream Moment | Streamer is viewing content (CPM ONLY) Great for: Engaging streamers with your content using sight, sound and emotion